Myth draws on our nostalgia for pre-modernity, where the enchanted state (which post modernity seems to be leading us towards) appeared to have been the norm. Embracing a reality which is not mediated by science or rationalisation, myth creates an interpretation of reality which is traditionally closely linked to a particular community.
Bauman saw post modernity as a response to - and therefore successor to - modernity. Post modernity, he believed, functions as an attempt to fix the mistakes of modernity, as:
post modernity can be seen as restoring to the world what modernity, presumptuously, had taken away, as a re-enchantment of the world that modernity tried hard to disenchant’
(BAUMAN 1994 p.x)
Fairy tales, folk stories and myths form a method of re-enchantment; these types of teaching have long been used to help their audience learn cultural or spiritual values, for example, depicting extreme stereotypes, strengthening community and building metanarrative.
In this, myth is contrary to post modernism in that post modernism has been seen as the loss of metanarratives; myth, in contrast, is a step to reforming these. An example of this is the loss of religious prominence with the rationalisation of modernity. This belief structure is approached by contemporary myth as people search for something to have faith in; hence the interest in UFOlogy, spirituality and other alternative belief systems is rapidly growing. These ideas also help to develop communities – people are drawn together by their search for something to believe in. Post modernity in essence has therefore lost its reliance on this type of narrative. In contrast, the work of Pipilotti Rist could be seen as referring back to these ideas of myths in its appropriation of – capturing her audiences’ imagination with stories which lead your understanding of the artwork in a new direction, beyond the surface.
Gaston Bachelard (1994) wrote that ‘A fairy tale is a reasoning image’ (p.163) and this idea perhaps helps us to understand Rist’s work and its characterisation of the artist. Rist’s works read like fairy tales, for example the mix of stories and narratives, characters, plot lines and audience in the catalogue Show a Leg (RIST 2001). This work mixes information about the exhibition with tales about Pipilotti: the inquisitive child, recipes, scientific information, criticism and quotation to present the feel of Rist’s work in a stereotypical format for storybooks. Rist’s work questions if we can consider it as her true self or as a persona.
Bauman emphasised ideas about persona and self-reflection in post modernity. He linked this to ideas about community; where he believed the loss of belief in metanarratives (which characterises post modernity) and the change in community values, which have evolved to be based upon communities formed by virtual values and commonalities were based on ideas about the self, suggesting that Rist’s use of persona is a factor in her development of work about myth.
Rist took her name, Pipilotti, from mixing her Christian name Charlotte with that of the children’s’ heroine, Astrid Lindgren’s orphan ‘fanciful pirate princess’ (SPAIK 2002) Pippi Longstocking. This created both a new character for the artist and a new existence of a strong, independent female protagonist for her to explore through her work. Rist’s heroine develops the feminist strands within her work where her:
figures [always] stand as a symbol for the philosophical human being. For me the woman is the norm and the man is the exception. (HAUSER AND WIRTH LONDON 2005 p.2)
Feminism within the work could, however, be seen as almost incidentary, much like feminism’s place in post modernism can be debated – it is a concern important within post modernism (although perhaps not relevant to a debate about reality in this dissertation) and gender roles can be viewed as the discussion of a metanarrative.
Rist feels that:
Fifty years ago, the spoken word reigned, but during the last fifty years, the power has gone over to pictures. Everybody now is well educated visually, and yet there is still this Klassenkampf, this class fight between the word people and the picture people.
(HARRIS 2000 p.78)
The world is increasingly literate, for example encouraged by the rise of the internet, even though in contrast as the media becomes ever more powerful we are bombarded by more and more images. Rist’s work questions written and spoken language in comparison to a purely visual one as she uses many languages in her work. As a bilingual artist, perhaps this echoes how she uses different meanings from different languages to describe her work. However, to the viewer this may present a different interpretation. By using different languages in the work, some of the audience will be able to understand different parts of the writing. This means that each person, with their different levels of understanding will find different meanings in the text. By using these different languages (for example in her titles, or in the box work as well as in the installations themselves) Rist also confronts us with evidence of her post modernism – she establishes her cultural identity as multi-cultural, and is widely influenced by this while reflecting on societal groups and their new-found transcendence of geography.
Her use of music is emphasised in its use of language – the music is rooted in the country of its origin yet still emotive if the words are not understood – using, yet transcending its language. Rist’s work could be seen as echoing pop culture, where celebrities’ lives are publicised through the media – perhaps then in this documentation of her story, implicit to the character yet void of anything personal to her, Rist makes Pepperminta a star - someone to be adored and to be talked about. In this way, Rist’s work is rooted in contemporary culture, discussing celebrity and pop culture and the almost god-like status placed upon those in the public eye.
Freud believed that art is ‘fragments of a great confession’ (SPECTOR 1972 p.4) so perhaps it is wrong to say that Rist’s personas are separate, but that they must be read as a whole, and her work (like the segments of character suggested in the box work) should be read likewise. Alternatively, the recognisability of Rist’s assumed identity could be read as a form of branding; the name is original to the artist and correlates directly to her work. Rist’s name sells a type of experience within the gallery beyond that of her notoriety as an artist, but as her background, reputation and personal myth combined. Who, then, really makes this work? Smart (1999, p.11) stated that:
in contrast to a uniformity of life, articulated with a standardisation of production, it is diversity and difference that are increasingly cultivated within late modern capitalism and the culture of individualisation.
Increasingly, we seek produce that is handmade, fair-trade, organic or free-range. That which is more expensive to make but which adheres to a current ethical ideal (be this a trend in a typically market driven society or not) and is therefore contrary to Ritzers’ principles of McDonaldisation and is now desirable as the uniqueness and quality of products is increasingly prized. This approach emphasises what we now strive for in ourselves; individualisation. This aim is shown in current marketing techniques where trend cycles are short and products are highly customised. Is the artist therefore a carefully produced package used as a marketing tool, or an individualised practitioner?
To what extent, then, could Pipilotti - as a combination of Charlotte and the fictional Pippi - be considered a persona; or is the name merely an indication of Rist’s control over her own identity? Does this matter in our appreciation or interpretation of her work? In the article Faking It (2006) Pendle discussed truth in autobiography – and the implications of his criticisms of the literary use of persona and truth also stand true for the visual arts. Pendle questions how the audience – the viewer or the reader – responds to autobiography. This suggests that an audience expects a narrative that relates to the author (in this very direct way) to be wholly truthful, that:
we can appreciate stories only if they are ‘true’? Does it signify that we are losing the ability to suspend our disbelief, to make that essential leap of faith that all communion with art requires?
(PENDLE 2006 p.29)
Perhaps this also means that in our contemporary society, where we rely on science and the media to shape our definition of the truth, people are less able to interpret art individually and are more reliant on facts being obvious and meaning being clear. Although Rist’s work is more open to interpretation than a written autobiography, we still expect art to carry some trace of its maker in its intent, how it is made, or both. Bauman stated that post modernity ‘ignores your worry about setting apart fantasy from ‘what really happened’’ (BAUMAN 1994 p.vii), blurring any definition of ‘reality’ in these terms. Bauman stated that ‘In hyperreality, truth has not been destroyed. It has been made irrelevant.’ (BAUMAN 1994 p.151) – placing weight on the idea central to post modernity; that surface is more important than content. In this, it seems that Rist’s layers of persona should affect our understanding of her work only to remind us of her post-modern undertones; the fragmentation of character is irrelevant tof our understanding and should reflect only the artist’s choices and control over her work.
As Rist develops a character in her work, one that echoes herself, it may be argued that Pepperminta stands for Pipilotti and Pipilotti, likewise, represents Charlotte. The box work, Pepperminta, Homo Sapiens Sapiens, Boxa Ludens, (RIST 2005) is a collection of artefacts to expand the character of Pepperminta. Whereas the film work for this series depicts Rist’s heroine in her journey, this piece is more like a diary: a private selection of images that the viewer has to explore at their own pace, placing their own meanings to those items found within the box as they are in no set order with no given narrative. In this work, Rist perhaps spans the difference between a private and a public myth; what is hidden and personal and what is put on show.
Rist produces a work which is tactile and covetable, developing work within the fundamentally fictional, fleeting film environment which makes a clearer definition between reality and character. The actor’s interaction with the camera is an example of this, where viewers make assumptions about how to understand or trust the person through their gaze (BROOKER 1997 p.155), effective in developing the character of Pepperminta.
Rist’s work not only questions reality in her status as maker, but also debates reality in the regarding of our internal self; our individual moral code and public values:
Rist points out, much of what she was taught to think of as ‘timeless’ custom is recent invention. ‘We were brought up to think the alphenhorn had been around for a thousand years but it was invented less than 130 years ago’. Now the straight wooden horn used by Swiss herdsmen and often twice their height is an icon of local identity. ‘People lament that they are losing their identity but this shows you can construct new identities very quickly. All the fundamentalisms want us to believe they came straight from God’.
Rist is no more concerned to abolish identity than to reaffirm it. Instead, she says, ‘I like to question rules but also propose new ones.’
(SCHWABSKY 2004 p.79)
Rist is unafraid to break down her own personal myths and those of her audience, and then to rebuild them through her work. As she points out in the excerpt above, myth ‘reaffirm[s]’ our identity, and so it seems logical that it should be consistent to our culture and contemporary society. Myth seems to be being re-written to establish the importance of science and the media in our day-to-day lives, creating a mythology of information emphasised by our reliance on technology.
Rist’s work comments on consumerism within her use of video. Her work is rooted heavily in music and so takes elements from contemporary pop culture, most notably music videos, using music to lull and relax her viewer. MTV makes music a commodity as the videos are a neutralised advert for the band - the music and the video are divorced as ‘music videos put rock music into an imaginary world’ (SMART 1999 p.67). Rist designed music videos for bands in college. The aesthetic, lustre and pace of her work are closely linked to music; almost celebrating contemporary culture, showing how:
She is fascinated by the physical demands and consequences of such seductive imagery [in the media], unpicking how the media and media formats are able to affect our unconsciousness, dreams and desires
(INDEPTH ARTS NEWS 2005)
The media forms our current reality, selling us a dream of a lifestyle in a very potent manner. Television and film are widely available in the western world; where Kandinsky believed in his modern society that ‘at those times when the soul tends to be choked by materialistic lack of belief, art becomes purposeless’ (KANDINSKY 1955 p.74), post modernity repackages art to find belief in materialism. Giddens stated that ‘Life is being dissolved into TV’ (LYON 1995 p.48) and Rist’s work relates to TV in its MTV aesthetic, even though it is not presented as such. Her work does not suggest that it is a direct representation of life, one which we could become lost in, but rather is an alternative, a better, and more vibrant, more truthful hyperreal form of reality.
Rist’s audience represent the post modern idea of how we understand and respond to reality. As:
experiments in the 1960’s [which] taught us that for many underdeveloped viewers the evenings viewing was understood to be a continuum without distinctions between truth and fiction
(BROOKER 1997 p.155)
the contemporary audience is not faced with this differentiation. We are aware what is supposed to be a true representation and what is more interpretive, but fact and fiction are not as valid a discussion when viewing this work in post modern sense.
MTV is in itself a post modern use of video in the way in which it goes beyond boundaries – blurring such oppositions as masculine and feminine or high and low culture (BROOKER 1997 p.14). However, Wollen argues that music videos depict ‘the adolescence of postmodernism’ (BROOKER 1997 p.225) where these relationships between oppositions are changing. Perhaps this is their nature in that they are no longer factors in response to each other any more, but both stand alone and fuse together without comment. This has implications both for the future of MTV and for Rist’s work; both must develop their concerns and format in line with sociological developments, combining these different modes of reality.
It has been suggested that the demise of MTV is near, with the rise in popularity of internet sites like YouTube and MySpace which show music videos in a more interactive way; viewers can directly pick which videos they wish to watch instead of making requests and waiting for play lists, combined with features to personalise the site and network with friends. These sites, therefore, could be seen as a late post modernist version of MTV – viewing is extremely personalised and controlled by the individual.
It seems that Rist’s work is open to these changes in the experience of media; for example in ‘Löndön’ the audience were given a very reflexive environment in which to view the work, they were not simply stood in front of a projection but were given a space within it in which to discover the piece for themselves. The way in which music is commodified may change with the rise of these websites as the videos are posted and not controlled by a broadcasting body. Therefore, the success of bands has the opportunity to be more organic, encouraged by the electronic community, and less dictated to by marketing. This may change the type of imaging used in these videos as they become increasingly freed from commercial constraints, and it will be interesting to see if Rist’s work will change in its imagery also, and, as she has commented, the similarities between her work and MTV are merely coincidental and not direct references.
Rist’s work creates a new kind of myth within her chosen media, and in doing so exposes the ‘real’ in a different way.
Rist finds in the ‘lousy, nervous, inner world quality’ of video a kind of objective subjectivity capable of registering its own physical, psychological and structural conditions and constraints
(SCHWABSKY 2004 p.78-9)
revealing the flaws of the medium as part of its message to the viewer; the flaws aren’t edited out but are embraced within the artwork. This could be seen to parallel Freud in some ways (although not in such a direct reference to Freud as Kelley’s work), building meaning out of the implicit images within the flaws of her technology relating to Freud’s analysis of dreams.
Video differs from film in that video is often concerned with documentation, a record of reality (PHELAN 2002 p.36), for example home video and CCTV, whereas film is a more polished, fictional product. If perfection is therefore a fictional concept, then by using video Rist emphasises reality, she makes a statement that the flaws are real, and shouldn’t be ignored.
However, if we take the view that ‘Rist’s art proposes a more complex relation between her dense visual surfaces and truth’s elusive realities’ (PHELAN 2002 p.36) (which describes her work as a post modern reality comprised of layers of representation (PHELAN 2002 p. 34)) then we cannot really critique her work simply in terms of video; such criticism would not, ordinarily, cover such a dense representation. For example, ‘Baudelaire’s diatribe against the idea that the photograph is art because it’s divorced from the dream feels antiquated’ (HUSTVEDT 2005 p.99) is very true, both within current society, technology and more specifically the work which we are discussing. With technological advances comes greater control, and therefore the ability to fuse ideas about photography with this concept of ‘the dream’, but moreover, Rist’s work in essence discusses ‘the dream’ – in its production, subject and exhibition.
Is reality then defined by its inclusion of this idea of ‘the dream’, is this what Baudrillard means by hyperreality? Baudrillard, known as the ‘postmodern commotion’ for his provocative ideas, has said that through our current state of post modernity ‘it is now impossible to isolate the process of the real or to prove the real’ (BAUDRILLARD 1983 p.41). His ideas centre simulacra – where our existence is made up of reproductions with no original; layering up this artifice with hyperreality, where reality has evolved to combine with fantasy. Löndön creates a dreamlike environment, one which is effective because it takes the audience out of one type of reality and provides them with an alternative. Here, in the centre of the city, gallery goers were taken out of the busy streets and provided with a space to pause and relax, complete with comfortable couches. In contrast to the work which depicts Pepperminta entering civilisation, the viewers are taken from civilisation to consider the way in which they interact with their environment and are encouraged to slow down. This differs to other methods of exhibiting which often bombard the viewer with things to look at so that you are guided through a space with less time to think about the work. In this way the relationship between viewer and work is altered:
Aching legs and sore backs are often associated with a good hard slog around a museum or art gallery….the beds? “It’s partly an offering – here you can lay down and relax your muscles,” (HIGGINS 2005)
and therefore preconceptions about galleries are debated by Rist’s work – it provides the audience with a dream instead of a challenge; the experience is easy, informal and enjoyable in a different way to traditional viewing conventions.
The work took the viewer to another place with another set of rules, replacing one reality for another, albeit temporary, one. Rist’s work placed the viewer within the work with its use of mirrors and their emphasis on her swirling, engrossing images (see appendix 1). ‘In The Solar Anus George Bataille writes that “the two primary motions are rotation and sexual movement”’ (ORRGHEN 1998) and both of these themes are dominant in Rist’s work, perhaps the primal nature of this imagery is what is so encompassing. It is a constant for all of her audience, whatever their personal context and consequent reading of the work. Rist uses references to the space which she exhibits in, site specificity is important to her work where she reanimates spaces, showing alternative or past uses and creating a fake sense of space; re-enchanting these sites.
Flying Room was also set in a bank, but this work referred directly to the use of the building. This contrasts to Löndön where her references are more subtle by commenting on how the space when used as a bank is trying to sell and to ‘seduce clients’ (HIGGINS 2005), working more explicitly with the architecture of the gallery. The sister work to this piece, Homo sapiens sapiens (2005) was situated in a Venetian church, remarking on belief in our society by examining the link between the rise of consumerism and the death of religion. Rist’s work often questions ideas about religion in contemporary society, albeit in a distanced way, with her ‘desire to discover new rituals appropriate to our time’ (SAN FRANCISCO MUSEUM OF MODERN ART 2004) which is an idea that she references again in Löndön. Through its related works and placing of the viewer - to gaze at the ceiling in a way also seen in churches and cathedrals, where you are seen to be looking towards God - this piece discusses the belief we place in commerce:
Myths, fairytales, other-worldly promises of religion, humanistic fantasies, travel romances, have been continually changing expressions of that which was lacking in actual life
(MANNHEIM 1972 p.184)
to discuss the necessity of enchantment.
Bauman (1994) wrote that by emphasising individual moral responsibility, we lose community and the values that it enforces. Bataille (1994) explains this conclusion by the example of an increasingly godless society; that to generalise, the world is one without faith in the divine – that we can understand myths more when we no longer believe in them as they no longer have such an impact on our day-to-day lives. This work discusses a developing use of faith and belief structures, one which is placed in a material context.
Rist’s use of video and projection, however, contrasts to the ritual and belief elements within her work. She has said that ‘We can no longer look at technology innocently and see it as miraculous; it’s become too ordinary’ (PHELAN 2002 p.15) which seems to comment on video, a household technology used in her work. Perhaps this no longer refers to projection as it has lost its common use, so that Rist is free to experiment with this and surprise her audience:
For me, it’s very important that things look simple. But the simpler it looks, the more work it is, like figuring out how to hang the projectors (HARRIS 2001 p.73)
Projection is also a fitting medium for work exploring post modern themes; it seems unreal as the images are not solid – they consist of light.
At one time, to ‘project’ meant ‘to work an alchemical transmutation by casting the philosopher’s stone over base metal in the hope of turning an inferior amalgam into pure gold’ Stafford and Terpak link the optical devices of projection in the seventeenth century to a ‘dialectical process of joining earthly to unearthly experiences’
(ALEXANDER 2005 p.18)
emphasising the above point; that Rist’s work creates an unearthly, or fictional space within that which is directly experienced by the viewer.
Bataille suggests that by abolishing myth, we accept science, but also that as science studies subjects in isolation; we too can study the ‘sacred [which] can just as easily be studied on its own’ (BATAILLE 1994 p.113). Post modernism however, rejects science as the new myth. Rist creates collaborative works with scientists, along with business people and other artists for example. If science is rejected by post modernism as a new myth, or to some extent a new metanarrative, then in collaborating between the cultural spheres where does Rist place her work in relation to myth? Rist’s work often seeks to define a contemporary set of beliefs and so perhaps this relationship isn’t a partnership between the different collaborators and the artist, but a dialogue between the defined areas of interest. In her simplified use of technology she is able to inject a scientific approach with some elements of myth which brings a sense of wonder to the medium both for herself and her viewer, re-enchanting that which post modernism defies enchantment.
T.S Eliot wrote that:
Because I know that time is always time
And place is always and only place
And for what is actual is only actual for one time
And only for one place
(ELIOT 1990 p.53)
This extract reflects directly on the nature of reality in projected art suggesting that the projected medium of Rist’s work subverts reality - the scene was real as it was being shot, and the projection space is real. However, by layering up these spaces we could presume that a myth is created - an unreal space where the viewer experiences two places and times in parallel. One of Rist’s threads in her work, with reference to her site specific work at Galerie Hauser and Wirth in Zurich, for example:
makes the stimulating potential of the idea of converting and reprogramming spaces the starting point of her intervention.
(SIGISMONDI 2001)
This work explores past and present uses of buildings, mixing nostalgia and memory with redevelopment.
The term reality in post modernity is not fixed. This means that to discuss individual artworks in post modern terms is a pertinent comment, as they, in a very direct way, reflect the society which has produced them and are in flux. Therefore the debate is reciprocally between the artwork and the theory.
To assume that Baudrillard is correct, and that a post modern idea of reality is one which relies on simulacrum (and re-enchants through this) is flawed as the idea of post modernity remains ambiguous and developing. Rist’s work embellishes these ideas through its breadth and complexity, suggesting that the evolving, reflexive nature of her work makes it a good indicator for post-modernity. However, her work is contrary to the assertion that we are losing metanarratives, as in this storytelling approach the artist attempts to provide an alternative to this loss.
Rist’s work references consumerism in a more direct way through her site of a converted bank, commenting upon sociological theory. Subverting popular culture, Rist’s work attempts to void the postmodern ideal of surfaces, blurring boundaries and differentiation to merge layers into a constant. Post modernity has created more freedom within art than those sociological periods before it: artists can now explore reality in a more open framework, where irrationality is another option in a language of personal imagery and medium is a reflection of context.
References
Alexander, D. (2005) Slideshow, London: Tate Publishing
Bachelard, G. (1994) The Poetics of Space, Massachusetts: Beacon Press
Bataille, G. (1994) The Absence of Myth, London/New York: Verso
Baudrillard, J. (1983) Simulations, New York: Semiotext[e]
Bauman, Z. (1994) Intimations of Post Modernity, London: Routledge
Brooker, P and Brooker, W. (1997) Post Modern After Images, London/ New York: Hodder Headline Group (Arnold)
Eliot, T.S. (1990) The Waste Land and Other Poems, London, Faber and Faber Limited
Harris, J. (2001) Psychedelic, Baby: An Interview with Pipilotti Rist, Artjournal Winter 2000
Hauser and Wirth London, (2005) Press Release: Pipilotti Rist, London:Hauser and Wirth
Higgins, C. (2005) Uplifting Project Comes to London [online], London: Guardian Newspapers Limited, Available from http://arts.guardian.co.uk/news/story/0,,1643506,00.html [accessed on 13/9/06]
Hustvedt, S. (2005) The Death of Photography, Modern Painters, September 2005
Indepth Arts News (2005) Pipilotti Rist : London, [online] Absolute Arts, Available from www.absolutearts.com/artsnews/2005/11/16/33405.html [accessed 13/06/06]
Kandinsky,W. (1955) Concerning the Spiritual in Art, New York:Wittenborn
Lyon, D. (1995) Postmodernity, Buckingham: Open University Press
Mannheim, K. (1972) Ideology and Utopia, London, Lowe and Brydone
Pendle, G. (2006) Faking It, Frieze, Issue 100 June - July 2006
Phelan, P., Ulrich Obrist, H. and Bronfen, E. (2002) Pipilotti Rist, London:Phaidon Press Limited
Rist, P. (2001) Show a Leg, Glasgow: Tramway
Schwabsky, B. (2004) Plastic Surgery, Art Review, July- August 2004, Vol LIV
Sigismondi, F. (2001) Pipilotti Rist [online] postmedia.net, Available from http://www.contemporaryartproject.com/cap/otherCONTENT/pipilotti.htm [accessed 13/06/06]
Smart, B. (ed.) (1999) Resisting McDonaldization, London: Sage Publications Ltd
Spaik, J.D. (2002) Pipilotti Rist:Sip My Ocean and other videos, [online] Arizona:Herberger College of Fine Arts, Available from asuartmuseum.asu.edu/rist/essay.htm [accessed 13/06/06]
Spector, J.J. (1972) The Aesthetics of Freud, London, The Penguin Press